Fast, accurate incrementality measurement that increases profit
✓ Proprietary Bayesian MMM
✓ Full suite of forecasting & planning tools
✓ Model forecast accuracy validated weekly
✓ Seamless integration with Recast GeoLift
Built for complex businesses
Recast guides over $4B in annual marketing spend for complex Fortune 50, CPG, fintech and pharmaceutical brands. Why?
Only Recast takes accountability for model quality by making forecasts that can be validated.
Recast answers:
How do we know any of this is right?
You can’t make decisions with a fragile, outdated MMM that can’t be validated.
Recast is fast and accurate incrementality measurement that makes forecasts you can validate (every week).
Recast makes accurate forecasts
If your MMM can’t predict the future on data it’s never seen, it can’t be trusted for decision-making.
Recast’s models are built to handle the reality of marketing – they remain accurate even as spend shifts, campaigns launch, and strategies evolve. Model performance scorecards are always available in-app and refresh weekly.
What you’ll do with Recast
The complete toolkit for modern marketing measurement: predict outcomes before you spend, test strategies without risk, monitor performance in real-time, and systematically reduce uncertainty.
Forecast with Confidence.
Project next quarter’s revenue with 94%+ accuracy. Stop guessing, start planning with confidence.
Test Before Investing.
Run scenario analyses. See the impact of different spend flights. Pick winning media plans before spending a dollar.
Course-Correct in Real-Time.
Know immediately when performance drifts from plan, with clear steps to get back on track.
See and Reduce Uncertainty.
Recast shows exactly where forecast uncertainty lives and gives you tools to systematically reduce it.
Novel Research in Media Mix Modeling:
More than 20% of Recast holds a PhD in math or statistics. Their research continues to advance the field of MMM with novel approaches to complex modeling challenges. Developments include →
Time-varying ROIs
Recast developed a novel model specification that allows marketing performance to dynamically change over time and incorporate seasonality on a per-channel basis.
Promotional events
Recast improves modeling of “spikes” (promotions, events, etc.). In addition to modeling the day of impact of a spike, Recast also estimates the pull forward and pull backwards effects of these promotions.
Upper & lower funnel interaction
Recast developed a novel method of accounting for the relationship between upper funnel channels (ex. television) and lower-funnel channels (ex. branded search).
Multi-stage modeling
Recast recently released the ability for brands to build multi-stage MMMs. This methodology is entirely novel and combines Recast’s best-in-class marketing mix model with a kaplan-meier style survival model that helps companies understand the down-funnel impact of their marketing when their product has a multi-stage conversion funnel.
Schedule a Recast demo
Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.
Not ready for a demo? You can always reach us at: info@getrecast.com
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